On January 25, 2011, Sir Richard Branson spoke at the University of California, Irvine about the work of Virgin Unite and how it connects to Living Peace.
Sir Richard Branson on living peace:
"Living peace for me means nature, freedom, and to always have hope. This is why we were so passionate about creating The Elders -- as deep down we knew that this would be a great tool to help promote peace in the world. Everyone has a role to play in creating peace. It starts with each individual. We can inspire others through our own actions by respecting both people and the planet."